What The Func? — Media Kit & Rate Card

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Channel: What The Func? w/ Ed Zynda Handle: @whatthefunc Contact: [email protected]

The Audience

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I build in public for developers who ship. My audience is a tight-knit community of senior backend engineers, AI consultants, technical founders, and engineering leads who care about performance, pragmatism, and production-grade code.

• Niche: Go, AI agents, LLM applications, backend architecture, Web3 infrastructure
• Mindset: Skeptical of hype. Obsessed with tooling that actually works.
• Buying power: They pick the stack, approve the SaaS spend, and hire the contractors.

This isn’t a “learn to code” crowd. These are the people deciding which database, which auth provider, and which AI framework their team will use for the next 3 years.

The Numbers

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Why the numbers work: In the Go + AI devtools space, 700 targeted views from decision-makers beats 50,000 casual viewers. My sponsors aren’t buying reach—they’re buying trust with the people who write the checks.

Audience Breakdown

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• Primary: Backend / full-stack engineers (Go, Node, Rust, Python)
• Secondary: AI/ML practitioners, technical founders, indie hackers
• Tertiary: Web3 infrastructure devs, security engineers
• Geography: Predominantly US, UK, EU, Canada
• Age: 25–45, predominantly male, high income bracket

Content Pillars

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1. Go for AI & Agents — Production-grade LLM apps without the Python bloat
2. Backend Architecture — Real systems, not toy examples
3. AI Tooling Reviews — MCP servers, coding agents, local LLMs
4. Build In Public — ShipAgent.dev, client projects, open-source tools

Sponsorship Tiers

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🥉 Bronze — The Mention

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$1,000 per video

• 45–60 second integrated pre-roll or mid-roll mention
• Custom hook written in my voice (no scripts from your marketing team)
• Link + UTM tracking in description
• 1 social post (X/Twitter) pointing to the video

Best for: Brand awareness, product launches, devtools with broad appeal

🥈 Silver — The Integration

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$2,500 per video

• 2–3 minute hands-on tutorial segment using your product
• I actually build something with it (not a slideshow)
• Mention in thumbnail when relevant
• Link + UTM in description + pinned comment
• 2 social posts across X and LinkedIn
• Optional: Short-form clip (30–60s) for your marketing use

Best for: Developer tools, APIs, SaaS platforms, AI services that need demonstration

🥇 Gold — The Collab

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$5,000 per video

• Co-designed project: I build a real feature/tool using your product as the backbone
• 8–15 minute deep integration (not bolted on, built around)
• Dedicated section showing debugging, edge cases, or advanced usage
• Full description real estate + pinned comment with CTA
• Cross-promotion on X, LinkedIn, and newsletter (if active)
• Raw clip rights for your own marketing
• Optional: Follow-up “answering questions” video if response warrants it

Best for: Platform plays, infrastructure tools, frameworks needing social proof from production users

💎 Platinum — The Retainer

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$8,000+ / quarter

• 2 Gold-tier integrations + 2 Bronze mentions across the quarter
• Quarterly strategy call on messaging & product roadmap
• Priority access to content calendar (guaranteed slots)
• Feedback loop: I dogfood your product and give candid notes off-camera
• Co-branded case study or “how I built X” blog post

Best for: Companies serious about owning the Go + AI mindshare

Why Sponsor What The Func?

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1. Underserved Niche There are thousands of Python and JavaScript channels. There are maybe five YouTubers seriously covering Go for AI agents and production backends. Your tool doesn’t compete for attention here—it stands alone.

2. Trust Transfer My audience knows I pay for my own infra and turn down sponsors I don’t use. When I recommend a tool, it’s because I deployed it. That trust transfers directly to conversion.

3. Long Tail Unlike trend-chasing content, dev tutorials accumulate search traffic for years. A sponsorship in a “Build Your First AI Agent in Go” video continues generating qualified impressions 12+ months after publish.

4. Consultant’s Network I’m not just a YouTuber—I’m a full-time AI consultant. My viewers are my peers, my clients, and my hiring pipeline. Your product gets surfaced in DMs, Slack groups, and team meetings—not just watch histories.

Past & Current Partners

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The Rules (Non-Negotiable)

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1. I use it first. If I won’t run it in production, I won’t run the ad.
2. I write the script. You get fact-check and veto power. I get voice and tone.
3. No crypto shilling. Web3 infrastructure is fine. Pump-and-dump tokens are not.
4. No AI wrappers that suck. If your product is just a ChatGPT frontend with a logo, hard pass.

Booking & Availability

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• Lead time: 2–3 weeks minimum (1 month preferred)
• Payment: 50% deposit to lock the slot, 50% on publish
• Cancellation: 48-hour notice for full deposit refund
• Exclusivity: Available for an additional 25% premium (blocks direct competitors for 30 days)

Ready to Reach Go Devs?

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📧 [email protected]

Or DM me on X: @what_the_func

Let’s build something that doesn’t suck.

Last updated: June 2026